Branding guideline
How to represent ABD Co. and the abdc wordmark: colour, typography, and tone for partners, press, and co-marketing.
Wordmark & logo
Place the official abdc logo (assets/logo-abdc.png on this site) on neutral backgrounds. Keep clear space of at least the height of the letter “a”. Never stretch, rotate, add effects, or recolour it beyond our approved monochrome and reversed treatments.
Colour
We lead with black and white, then add restrained accents (teal, ember, crimson) from the 3D brand visual. Use accents for navigation, data highlights, and calls to action. Never flood large areas with colour at the cost of readability.
Typography
Our public web uses Syne for display headings and Plus Jakarta Sans for body copy. In partner decks, fall back to a geometric sans-serif when these fonts are unavailable. Hold the same contrast and weight hierarchy.
Company naming
Use ABD Co. in public marketing and product credits. Use ABD CORPORATE L.L.C-FZ in contracts, invoices, App Store legal fields, and footers.
Tone
Write with precision, calm, and confidence. Stay institutional without heavy jargon. Favour active voice, short paragraphs, and numbers only when verified.
Media kit request
Need high-resolution logos, executive bios, or fact sheets? Use the form below. Every request reaches support@abdcorporate.com.