Brand assets
How to represent ABD Co.: the wordmark, colour, typography and tone, for partners, press and co-marketing.
Black, white and greys, with no accent colour. Ink on paper for reading, white on ink for emphasis.
Geist for everything we write, Geist Mono for small labels. Sentence case, tight tracking, no bold.
Wordmark
Use the ABD CO. wordmark as supplied, in ink on light grounds or in white on ink. Keep clear space of at least the height of its letters around it. Never stretch, rotate, recolour or add effects.
Company naming
Use ABD Co. in marketing and product credits. Use ABD CORPORATE L.L.C-FZ in contracts, invoices, app store legal fields and footers.
Tone
Write with precision, calm and confidence. Stay professional without jargon. Prefer the active voice, short paragraphs, and numbers only when they are verified.
Shapes and imagery
Square corners everywhere, except pill buttons and their arrow dots. Hairlines rather than boxes. Photos of real places and of our products, with a calm, slightly darkened grade.
Need high-resolution logos, executive bios or fact sheets? Requests reach support@abdcorporate.com.